{"title":"PLAY","description":"\u003cp data-start=\"140\" data-end=\"404\"\u003eLet's play! Find a curated selection of sustainable toys. Designed to spark imagination, each piece is carefully chosen. From soft baby toys and sensory essentials to beautifully crafted wooden toys and creative play sets, all celebrating design-led children’s toys that are both unique and timeless. Natural, sustainable materials and gentle finishes for inentional and inspiring playtime.\u003c\/p\u003e","products":[{"product_id":"strawberry-crochet-baby-rattle","title":"Strawberry crochet baby rattle","description":"\u003cp data-start=\"152\" data-end=\"447\"\u003eA sweet little strawberry for tiny hands. This beautifully handcrafted crochet rattle is designed to gently stimulate your baby’s senses from birth. The soft bell inside encourages auditory development, while the textured organic cotton helps support sensory and motor skills in a natural way.\u003c\/p\u003e\n\u003cp data-start=\"449\" data-end=\"720\"\u003eMade from 100% GOTS-certified organic cotton — inside and out, including the filling — this eco-friendly baby toy is safe to chew, cuddle, and explore. Each piece is carefully handmade by skilled craftswomen, using traditional techniques and ethical production practices.\u003c\/p\u003e\n\u003cp data-start=\"722\" data-end=\"943\"\u003eThoughtfully designed to introduce little ones to nature and the beauty of fruits and vegetables, this evolving toy grows with your child — first as a rattle, later as a playful companion for pretend play and tea parties.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"945\" data-end=\"1069\"\u003eRed\/Green\/Yellow\u003c\/li\u003e\n\u003cli data-start=\"945\" data-end=\"1069\"\u003eMaterial: 100% GOTS-certified organic cotton\u003c\/li\u003e\n\u003cli data-start=\"945\" data-end=\"1069\"\u003eSuitable from birth (0+): tested to European (CE EN71 1,2,3 \u0026amp; 9) safety standards. \u003c\/li\u003e\n\u003cli data-start=\"945\" data-end=\"1069\"\u003eMachine washable at 30°C and made to last.\u003c\/li\u003e\n\u003cli data-start=\"945\" data-end=\"1069\"\u003e12 x 7 x 7 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MYUM - The veggie toys","offers":[{"title":"Default Title","offer_id":57421206782336,"sku":null,"price":18.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Strawberry-crochet-baby-rattle.png?v=1774017791"},{"product_id":"forest-mushrooms-basket","title":"Forest mushrooms basket","description":"\u003cp\u003eDiscover a woodland treasure chest! 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Players use their hands to find matching shapes and colors while blindfolded, making it perfect for solo play or group fun with friends and family of all ages. Tilo combines thoughtful design with accessible gaming. Made in Germany with quality craftsmanship, this tactile game brings inclusive entertainment to any household.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24 wooden figures\u003c\/li\u003e\n\u003cli\u003eDeveloped in collaboration with the Frankfurt Foundation for the Blind and Visually Impaired\u003c\/li\u003e\n\u003cli\u003eMade in Germany\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Talking hands flipbooks","offers":[{"title":"Default Title","offer_id":57475103555968,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Wooden-building-blocks-game.png?v=1774020057"},{"product_id":"wooden-animals-africa","title":"Wooden animals Africa","description":"\u003cp\u003eDiscover the charming Africa wooden animals, crafted from sustainable beech wood with vibrant color printing on one side and classic black on the reverse. 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Perfect for nurturing Montessori-inspired learning through play.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wooden Story","offers":[{"title":"Default Title","offer_id":57539548086656,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Wooden-market-play-set.png?v=1774043833"},{"product_id":"silicone-bath-toys-animals-set-of-3","title":"Silicone Bath Toys Animals – Set of 3","description":"\u003cp\u003eMake every bath time a party with the adorable silicone bath toy boats. This set of three sea creatures in soft, modern colors invites imaginative play and stimulates your child's motor development. Made from 100% food-grade silicone – completely safe, durable, and easy to clean. Perfect for playing in the bath, in the pool, or on the beach. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBPA-free, phthalate-free, and non-toxic\u003c\/li\u003e\n\u003cli\u003eDishwasher safe and mold resistant\u003c\/li\u003e\n\u003cli\u003eSuitable from 6 months \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rammelaartje","offers":[{"title":"Default Title","offer_id":57614562689408,"sku":null,"price":17.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/silicone-bath-toys-animals.png?v=1774002757"},{"product_id":"wooden-motor-skill-cube","title":"Wooden motor skill cube","description":"\u003cp\u003eEndless play fun with the wooden motor skills cube from bieco. This multi-activity toy keeps your baby engaged while developing fine motor skills, problem-solving, and early learning abilities. Features include a fruit-themed maze and removable bead maze for dexterity practice, a peg game with shape-matching fruits, strung wooden beads for sorting and counting, and motif panels for memory and number recognition. The bead maze can be stored inside the cube and played with separately. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRecommended from 12 months. 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The smooth, easy-grip beater is perfectly sized for small hands, making every tap and strike satisfying and safe. Durable wood construction means this toy grows with your child and withstands enthusiastic play. Perfect for curious minds from 12 months onwards, the Wooden Hammer Bench transforms active play into developmental milestones — keeping little ones happily engaged while they learn and explore.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eSuitable for 12+ Months\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDimensions: 23 x 12 x 9.5 cm \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Just Bee Kids","offers":[{"title":"Default Title","offer_id":57659380498816,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/just-bee-kids-wooden-hammer-toy.png?v=1774016161"},{"product_id":"fish-rattle","title":"Fish rattle","description":"\u003cp\u003eIntroduce your little one to playtime with the Baby Sailor Fish Rattle. Crafted from soft twill fabric with a natural wood ring, this charming rattle is designed for tiny hands to grip and explore. The gentle sound and tactile texture keep babies engaged during those precious early months. Made to the highest safety standards (EN71-1-2-3), this rattle combines comfort with durability. The soft material is gentle against delicate skin, while the easy-grip ring encourages motor skill development. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: 14.2 x 3.2 x 10.2 cm\u003c\/li\u003e\n\u003cli\u003eMade in France\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sauthon","offers":[{"title":"Default Title","offer_id":58109402218880,"sku":null,"price":19.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/rammelaar-baby-vis.png?v=1779023883"},{"product_id":"moomin-puzzle","title":"Moomin puzzle","description":"\u003cp\u003eStep inside the wonderful world of the Moomin with this charming deco puzzle featuring the iconic Moomin house. As the picture comes together, children can explore what happens in each room, from cosy everyday moments to playful scenes filled with familiar characters like Moominmamma and Little My. With 40 puzzle pieces, the puzzle offers a satisfying challenge that encourages focus and observation while allowing children to discover new details each time they look at the finished illustration. The tall house format invites conversation and imagination, as children follow the characters from floor to floor and create their own stories about life inside the house. The puzzle comes in a decorative box shaped like the Moomin house, which works both as practical storage and as a playful detail in the child's room.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e40 puzzle pieces\u003c\/li\u003e\n\u003cli\u003erecommended for ages 4+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Barbo toys","offers":[{"title":"Default Title","offer_id":58109667410304,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/magic_edit_TUFIS1ZNY2V0VEUjMSNlNjEwOWYxYmY4NDFiNWIxNjkxZTIyYzgzODFmMTU0MCM4NDYjI1RSQU5TRk9STUFUSU9OX1JFUVVFU1Q.png?v=1779394177"},{"product_id":"ballerina-puzzle","title":"Ballerina puzzle","description":"\u003cp\u003e\u003cspan\u003ePuzzle from Moa by Moa for children that combines learning and play in the most beautiful way. This game has a lovely design with nice colors that capture children's attention and stimulate their creative thinking. 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Surrounding popping buttons deliver satisfying crisp clicks—perfect for calming fidgeting and stress relief. Raised textures invite little hands to explore, supporting sensory awareness and cognitive development. A versatile companion for curious minds.","brand":"Commotion","offers":[{"title":"Default Title","offer_id":58297773261184,"sku":null,"price":9.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Screenshot2026-06-19153055.png?v=1781875931"},{"product_id":"woodland-trail-tree-house","title":"Woodland trail tree house","description":"\u003cp\u003eIntroducing the Woodland Trail Tree House — a three-tier wooden playset designed to spark imaginative small world adventures. Deeply lasered foliage layers create tactile interest, while wooden ladders link each tier through thoughtfully placed holes and gaps for easy assembly and creative storytelling. The set includes a tree house structure, three wooden ladders, and four woodland characters: an owl, squirrel, hedgehog, and bird. Perfect for building endless narratives and encouraging open-ended play.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: 545 x 370 x 365mm\u003c\/li\u003e\n\u003cli\u003eSuitable from age 3+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Commotion","offers":[{"title":"Default Title","offer_id":58297992380800,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Screenshot2026-06-19160002.png?v=1781877653"},{"product_id":"3d-nail-stickers","title":"3D nail stickers","description":"\u003cp\u003eSmall in size, big in fun. These adorable mini nail stickers are specially designed for small nails. With bright colors and fun shapes, they are perfect for adding a magical touch to any look. Easy to apply and remove, they make nail painting time simple and super fun.\u003c\/p\u003e","brand":"Mrs Ertha","offers":[{"title":"Default Title","offer_id":58300455682432,"sku":null,"price":7.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Screenshot2026-06-19202450.png?v=1781893527"},{"product_id":"lilly-doll","title":"Lilly doll","description":"\u003cp\u003eHandmade cotton doll designed to spark imagination and creative play. 34cm tall, this soft companion features removable tulle clothing, socks, and inner shorts for endless dress-up possibilities. Crafted with care using 100% cotton exterior and filled with premium PP cotton—a hypoallergenic synthetic fiber that's exceptionally soft, lightweight, and durable. The fill resists moisture absorption, ensuring your doll stays fresh through countless adventures. Perfect for little ones who love imaginative play and for gift-giving.\u003c\/p\u003e","brand":"Mrs Ertha","offers":[{"title":"Default Title","offer_id":58300513091968,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Screenshot2026-06-19204013.png?v=1781894439"},{"product_id":"bath-puzzle","title":"Bath puzzle","description":"Transform bath time into a discovery adventure with this charming set of 20 floating bath puzzles. Each puzzle features two pieces that reveal delightful sea creatures when assembled together. Made from soft, durable 100% EVA sponge, the pieces cling to wet bathtub walls and surfaces, turning cleanup and playtime into an engaging puzzle-solving experience. Perfect for little ones learning to explore cause-and-effect while staying safe and entertained in the water. A thoughtful addition to any child's bath routine.","brand":"Mrs Ertha","offers":[{"title":"Default Title","offer_id":58300540846464,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Screenshot2026-06-19204606.png?v=1781894820"},{"product_id":"lady-bug-puzzle","title":"Lady bug puzzle","description":"\u003cp\u003eMy Little Lady Bug Wooden Fitting Puzzle is a charming two-stage learning toy designed to grow with your child. In the first stage, little ones develop fine motor skills, hand-eye coordination, and learn to recognize shapes and colors through hands-on play. As they progress, the puzzle introduces number recognition and counting skills in an engaging, playful way. The set includes 10 beautifully crafted wooden ladybugs, each numbered by their spots, plus a color-coded fitting board. Children count the spots on each ladybug and match it to the corresponding number on the board. A helpful color-matching system guides younger learners, making the puzzle accessible and encouraging independent problem-solving. Perfect for developing early math foundations.\u003c\/p\u003e","brand":"Mrs Ertha","offers":[{"title":"Default Title","offer_id":58300619260288,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Screenshot2026-06-19205823.png?v=1781895582"},{"product_id":"magic-twist-felt-tip-pens","title":"Magic twist felt‑tip pens","description":"\u003cp\u003eMarkers in vibrant colors for hours of coloring and surprising effects. Thanks to their magic ink, the colors instantly change when passed over with the revealing marker to create unique and ultra-creative drawings. A fun and interactive activity that leaves room for imagination and the most playful experiments. Color, erase and transform your creations as if by magic. Perfect for all OMY coloring activities. Features 14 vivid, bright colors with 2 revealing markers included. Colors change instantly like magic, creating surprising graphic and creative effects. Perfect for drawing, coloring and experimenting freely. The box transforms into a pretty pencil holder.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade in France\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Omy","offers":[{"title":"Default Title","offer_id":58484669940096,"sku":null,"price":13.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Screenshot2026-07-18132545.png?v=1784373988"},{"product_id":"kawaii-face-stickers","title":"Kawaii face stickers","description":"\u003cp\u003eDecorate your face with 85 skin-safe, repositionable adhesive stickers! Easy to apply — simply place them one by one to create a unique, playful look and let your creativity run free. The gentle, dermatologically tested adhesive ensures comfortable wear without irritating the skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAges 3+ \u003c\/li\u003e\n\u003cli\u003e85 adhesive face stickers\u003c\/li\u003e\n\u003cli\u003eDesigned in Paris\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Omy","offers":[{"title":"Default Title","offer_id":58484867203456,"sku":null,"price":8.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/Screenshot2026-07-18135054.png?v=1784375476"},{"product_id":"gommu-doll","title":"Gommu doll","description":"Meet Gommu, a handmade doll crafted from natural hevea rubber and organic cotton. 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Ideal for creative play, scrapbooking, or personalizing everyday items. \u003c\/p\u003e","brand":"Edicare","offers":[{"title":"Default Title","offer_id":58709291762048,"sku":"EC1052","price":5.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/files\/dinosaurus-stickers.png?v=1787320225"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/3406\/6560\/collections\/littlelambkind-pouf.png?v=1770990987","url":"https:\/\/frankieandkids.com\/collections\/play.oembed?page=4","provider":"Frankie \u0026 Kids","version":"1.0","type":"link"}